Luxury is far more than possessions, status and a high price. It is above all an individual aesthetic experience.

Luxury means joy, identification, belonging, escape, or rebellion. It is a promise of resonance.

Delivering on this promise requires more than clever branding & advertising. Resonance requires authenticity, human attention, personal interaction, careful orchestration and a holistic, multisensory approach.

Learn to read & master the codes of resonant luxury.

Bello & Benfatto KlG is a boutique consultancy specialized in strategy & marketing consulting, (multisensory) customer experience, training of staff in client-facing or -focused roles, and business development for purveyors of excellence in the luxury, craft, hospitality & lifestyle industries.

We support companies beyond the across industries and geographies who want to understand the luxury codes and aim at positioning their brand, products, services or experiences at the top level of their market.

Our consultany derives its name from the expression used in Italy to describe the countries’ luxury and craft sector which is commonly referred to “il bello e ben fatto”, the beautiful and well-made. This underlines our passion for resonant luxury with substance and for human creativity, craft and mastery as drivers of true excellence and enduring quality.

Craftspeople are, as sociologist Richard Sennett put it beautifully, driven by the human desire to “do a job well for its own sake”. This is what the concept of resonant luxury embodies and represents the core belief our consulting and training services are based on.

Bello & Benfatto -

Crafting Visions. Inspiring excellence.

Your luxury expert with a proven expertise

Dr. Fabio Duma is well-known expert in the field of luxury and luxury management. Besides his speaking and lecturing engagements at various reknown universities around the world, he has consulted companies of all sizes and in various industries. He is the founder of Orbis Excellentiae, an entrepreneurs’ club and an exclusive platform for selected purveyors of excellence, besides that he supports various organizations and networks as a board member or external advisor.

Our Services

  • Speaking

    What is luxury beyond high price & prestige? How do luxury brands create high perceived value? How can any brand learn from the luxury sector and use the luxury codes to target ever more demanding customers with exceptional offers? These and many more questions I discuss with audiences of various sizes and backgrounds around the world.

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  • Moderation & Event Organization

    As experienced organizes and moderators of panel discussions, we will help you find top experts and make sure your audience will leave inspired and with memories that resonate positively long after your event.

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  • Consulting

    You want to position your brand at the top level of your market? You need to innovate beyond your traditional offerings and focus on service and experience? Let's see which recipes used by luxury brands can help you tap new sources for growth.

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  • Training

    Does your frontline staff understand what luxury consumers want? Is your board aware of the complexity of selling a holistic luxury experience? Together we will evaluate your goals, analyze your status quo and determine a course of action to make sure your luxury positioning leads to the results you are looking for. From concept to implementation.

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  • Research

    You lack data and qualitative insight to make a strategic decision? With our experience in social science research & qualitativer data collection and analysis we deliver evidence-based insight and comprehensive analysis.

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  • Strategic Foresight & Trend Analyis

    Our wide network and deep insight into various field of luxury, shifting values & consumption patterns allows us to, together with you, critically evaluate your current offerings and identify potential for a successful future.

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  • On behalf of our EMBA global program, I would like to extend our heartfelt gratitude for Fabio’s exceptional speech on luxury. His professional style and the insightful content of his talk left a lasting impression on our students and we are excited about the prospect of having him again as a speaker. A big “thank you” on the behalf of all our GEMBA team!

    Dr. Gianfranco Siciliano, Assistant Professor of Accounting, CEIBS

  • I’ve had the pleasure of collaborating with Fabio Duma on a series of projects, given his in-depth knowledge of the luxury industry and his ability to decipher market trends. His contribution to my podcast on digitalization and luxury, which featured a debate with the CEO of IWC Schaffhausen, provided an in-depth and well-documented insight. Fabio is a valuable reference in the Swiss luxury industry.

    Cristina D'Agostino, Founder & Chief Editor, Luxury Tribune

  • I have known Fabio for over 20 years now and we have successfully worked together on various occasions. As an advisor to my ecosystem of heritage firms, the Swiss-Arab network or as a panel moderator and speaker, Fabio has always managed to inspire his audience, share fascinating insight and shed light on phenomena with high relevance to the business community, from luxury consumption trends to creative/ artisan entrepreneurship to the power of the human touch and ecosystem thinking when designing truly differentiating customer experiences.

    Mounir Khouzami, Founder & Co-Founder/President, Zurich Champions & Swiss-Arab Network

  • At various stages of my entrepreneurial journey with VAULT, I was able to rely on Fabio as a sparring partner for expert advice and the generation of ideas which are based on his broad understanding of the luxury context and the combination of research-based and practical insight. During a panel discussion in Moscow, moderated by him, I had the opportunity to talk about my brand and share insights about what it takes to innovate and to create truly unique pieces and a memorable customer experience for a discerning international clientele. I look forward to working with him again.

    Mark Schwarz, Co-Founder & CEO, VAULT Timepieces